A good marketing strategy for your rental property will help you in a number of different ways. You’ll reach a larger pool of tenants, which means you’re likely to end up with a more qualified renter. You’ll rent your home quickly, which means you’ll save money on vacancy costs. And, you’ll have an opportunity to do some pre-screening by listing the rental price, move-in date, pet policy, etc. in the ad. This saves you time and matches you with tenants who are a good fit.
Our marketing plans are effective at meeting all of our goals. When you’re marketing your home, make sure you know who you’re trying to reach. You’ll also need to know the best ways to reach that audience.
Online Advertising for Beaufort Rental Homes
The more online advertising you do, the better your results will be.
No one is looking for a rental home in the classified section of the newspaper. You need to post your property online, and there are so many rental sites available, you shouldn’t have to spend any money getting exposure. Include your ad on sites like Zillow, Trulia, Hotpads, and others that allow you to post for free. You can also try posting your home for rent on social media channels. Look for local Facebook groups that can help you reach prospective tenants.
Craigslist offers opportunities as well as risks. While many tenants use it to look for properties, it’s very easy to fall victim to a scam. Place a watermark on your photos before you post them on Craigslist because dishonest people will steal your listing, including your photos, offer the home for a lower price, and collect money from unassuming tenants who think they are renting your property.
Professional Rental Property Signage
While most tenants are looking for properties online, it’s still a good idea to put a sign in the yard. If you’re in a good neighborhood, people are driving and walking through the area. There might be a neighbor who knows someone who is looking for a rental property. Having a sign also helps people who see your ad online because it’s easier to find the right house. Make sure the sign is professional. Cardboard and magic markers really won’t cut it. Include some basic information about the property, such as number of bedrooms and rental price. Make sure your phone number or other contact information is also listed.
Follow up on Tenant Leads
Something that many landlords forget to do is follow up with people who call for more information. Don’t leave messages unanswered. Tenants have a lot of options, especially good tenants, and they’ll move along to the next property on their list if you don’t answer your phone or respond to an email. Set up a showing, answer any questions, and follow up with an offer to provide an application. You want to get good tenants into your property quickly.
A good property manager is going to get calls from people looking for rental properties. We network within the real estate community and we work with large numbers of tenants all the time. Hiring a professional property management company will only improve your marketing efforts.
If you have any questions or need any help marketing your rental home, please contact us at Beaufort Rentals.